Mercer Athletics Inks Shoe, Apparel Deal With Under Armour, BSN Sports
7/25/2023 8:57:00 AM | Athletics Department
MACON – Athletics department officials at Mercer University announced Tuesday morning that they have agreed to a multi-year partnership with Under Armour and BSN SPORTS to outfit each of the Bears' 18 varsity athletic teams. The contract will commence with the 2023-24 athletic season and will span through the conclusion of the 2027-28 season.
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In addition to a progressive partnership, Mercer Athletics and Under Armour will integrate its joint story-telling efforts, marketing campaigns, social media initiatives, campus promotions and activation opportunities.
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"We are very excited about the opportunity to partner with Under Armour and BSN SPORTS," said Mercer Director of Athletics Jim Cole. "Throughout this process, the folks at Under Armour and BSN have showed their commitment to our athletics department and the Mercer Bear brand. That was a driving force in this decision."
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Founded in 1996 by former University of Maryland football player Kevin Plank, Under Armour is the originator of performance apparel - gear engineered to keep athletes cool, dry and light throughout the course of a game, practice or workout. BSN SPORTS is the largest distributor of team sports apparel and equipment in the United States.
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"This agreement between Mercer University, BSN SPORTS and Under Armour will add tremendous value and dedicated support to the experience of the coaches, student-athletes, and administrators involved with Mercer University Athletics," said Bill Stote, Sr., who serves as the Vice President of BSN Sports Collegiate Select Program. "Our team is excited to provide the Bears Athletic Program coaches and teams with the best possible service, unparalleled access to sports equipment and premier apparel, and branding resources to continue growing Mercer University's prominent athletic brand and fanbase."
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In addition to a progressive partnership, Mercer Athletics and Under Armour will integrate its joint story-telling efforts, marketing campaigns, social media initiatives, campus promotions and activation opportunities.
Â
"We are very excited about the opportunity to partner with Under Armour and BSN SPORTS," said Mercer Director of Athletics Jim Cole. "Throughout this process, the folks at Under Armour and BSN have showed their commitment to our athletics department and the Mercer Bear brand. That was a driving force in this decision."
Â
Founded in 1996 by former University of Maryland football player Kevin Plank, Under Armour is the originator of performance apparel - gear engineered to keep athletes cool, dry and light throughout the course of a game, practice or workout. BSN SPORTS is the largest distributor of team sports apparel and equipment in the United States.
Â
"This agreement between Mercer University, BSN SPORTS and Under Armour will add tremendous value and dedicated support to the experience of the coaches, student-athletes, and administrators involved with Mercer University Athletics," said Bill Stote, Sr., who serves as the Vice President of BSN Sports Collegiate Select Program. "Our team is excited to provide the Bears Athletic Program coaches and teams with the best possible service, unparalleled access to sports equipment and premier apparel, and branding resources to continue growing Mercer University's prominent athletic brand and fanbase."
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