Mercer Athletics Partners With FanWord To Elevate Storytelling
2/17/2025 9:49:00 AM | Athletics Department
MACON - Athletics department officials from Mercer University announced Monday morning that the Bears have partnered with FanWord to support its integration of both Artificial Intelligence (AI) and content creation into its communications programming.
Through terms of the partnership, Mercer's athletic communications team will be granted access to FanWord's innovative storytelling software, FanWord Assist, which will simplify and enhance the development of long-form content. The software includes the abilities to craft engaging feature stories and detailed game recaps, as well as assist in the creation of player bios to update roster pages with more ease.Â
FanWord Assist provides athletics departments with an innovative solution to streamline the process of writing digital content, allowing them to share impactful stories that connect with fans, alumni and the broader community. Mercer Athletics will leverage this software in order to further showcase the remarkable experiences of its student-athletes and teams both on and off the field, while also building on MU's legacy of excellence.
"FanWord will quickly become an outstanding resource for our staff as we integrate AI into our strategic communications platform," said assistant athletics director Todd Anderson. "Not only will FanWord allow us to help strengthen the connection between our student-athletes and our fans through creative storytelling, but it will also help simplify that process as well."
Founded by former Nebraska student-athlete Chris Aumueller, who currently serves as the company's chief executive officer, FanWord was launched in 2019 to help student-athletes be more than just numbers and statistics. To date, the company has partnered with well over 100 athletic organizations and has assisted them in the creation of thousands of stories over the last 5-plus years.
"We're incredibly excited to announce our partnership with Todd and his team at Mercer," Aumueller said. "Mercer's commitment to not only storytelling, but also creating efficiencies internally, heavily aligns with our mission and we can't wait to collaborate with them."
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Through terms of the partnership, Mercer's athletic communications team will be granted access to FanWord's innovative storytelling software, FanWord Assist, which will simplify and enhance the development of long-form content. The software includes the abilities to craft engaging feature stories and detailed game recaps, as well as assist in the creation of player bios to update roster pages with more ease.Â
FanWord Assist provides athletics departments with an innovative solution to streamline the process of writing digital content, allowing them to share impactful stories that connect with fans, alumni and the broader community. Mercer Athletics will leverage this software in order to further showcase the remarkable experiences of its student-athletes and teams both on and off the field, while also building on MU's legacy of excellence.
"FanWord will quickly become an outstanding resource for our staff as we integrate AI into our strategic communications platform," said assistant athletics director Todd Anderson. "Not only will FanWord allow us to help strengthen the connection between our student-athletes and our fans through creative storytelling, but it will also help simplify that process as well."
Founded by former Nebraska student-athlete Chris Aumueller, who currently serves as the company's chief executive officer, FanWord was launched in 2019 to help student-athletes be more than just numbers and statistics. To date, the company has partnered with well over 100 athletic organizations and has assisted them in the creation of thousands of stories over the last 5-plus years.
"We're incredibly excited to announce our partnership with Todd and his team at Mercer," Aumueller said. "Mercer's commitment to not only storytelling, but also creating efficiencies internally, heavily aligns with our mission and we can't wait to collaborate with them."
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| ABOUT FANWORD |
| FanWord is one of the leading sports storytelling and technology companies in the college sports industry and currently works with more than 100 athletic organizations across all levels. To learn more about FanWord's storytelling software, FanWord Assist, click here. |
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